Owning a car is not a luxury anymore but has become a basic necessity more so during this Covid-19 pandemic situation. Having a car of one’s own is something that is on the wish list of each and every person. With that, the requirement for proper car care services comes into the picture.
According to SIAM, Society Of Indian Automobile Manufacturers, the sales of passenger vehicles in India increased by 95 per cent in this financial year March 2020 to March 2021.
It indicates that there will be a surge in the requirement for Car care and maintenance services. It won’t be wrong to say that 3M Car Care offers expert car care services. Hence if you are planning to open a 3M Car Care franchise in your city, we must say you are heading onto the right path.
This article will cover all the information that you must know to start the 3M Car Care franchise business in your city. So continue reading till the very end.
History of The Brand – 3M Car Care
The company was founded in Minnesota by five businessmen as the Minnesota Mining and Manufacturing Company. On its 100th anniversary on 8th of April 2002, the company changed its official name to ‘3M Company’. The 3M Company, a multinational company is based in the suburbs of Minnesota, to be specific, Maplewood.
It acquired its first patent in the year 1924, and it further acquires approximately 3000 patents annually worldwide. The 3M company produces more than 60,000 products under several brand names under its four business groups that are focused on healthcare, transport, industrial safety, and consumer goods.
In the year 1988, The 3M company partnered with Birlas and entered into the Indian markets as 3M India. At first, it dealt with the telecom industry.
However, in the year 2002, Birlas sold their shares and exited the partnership, after which, The 3M company ventured into the automobile services business.
3M Car Care initially opened 22 car care shops, mainly in the western and southern parts of India. At present, the company has marked its presence across the country.
What Makes 3M Car Care Different?
The following are various aspects of 3M Car Care, which makes it stand out amongst other car care service providers.
The 3M Car Care services are the ultimate convergence of technology and car care solutions. A lot of research and technical applications goes into the development of every product and the services offered by the company.
The staff at the 3M Car Care is well versed with the science that goes into the development of each of the products and how the procedures work. Hence, it is ensured that customers are made knowledgeable about various car care services offered and products used therein.
While the car services are under process, the customers can relax in the customer lounge where the facilities like tv, free wifi, books are provided along with a delicious cup of coffee.
According to Vault, The 3M Company has 70 manufacturing plants in 30 USA itself. In addition to that, it operates approximately 100 manufacturing facilities in 35 other countries worldwide. In all, 3M operates in more than 70 countries across the globe.
Plethora of Car Care Services
3M Car Care offers a wide range of car care services which include the following, exterior treatments, antirust treatment, interior treatments, car engine treatments, and much more.
Additionally, 3M Car Care also offers 3M Car Care Store to Door Service, wherein; the company brings its expert car care services right at your doorsteps.
Why Should You Start a Franchise of 3M Car Care?
Discussed below are some of the reasons why you should take a 3M Car Care franchise in your city,
Expert Service Provider
3M Car Care is the major player in the car care services and detailing sector of the Indian market. With its internationally proven car care services, the company holds approximately 60 per cent of the market share.
Employs Sustainable Car Care Technology
3M Car Care employs world-class, waterless car wash technology, which reduces the use of water during car wash up to 99%. It contributes to environmental safety and conservation.
Expert Car Care Services
3M Car Care, is a one-stop car care service provider which offers a list of car care services that includes interior treatment, exterior treatment, anti-rust treatment, car wash, and car wax, and much more.
As mentioned earlier, 3M, is a US-based multinational company that operates across the world. The company employs internationally approved technology to provide its customer with expert car care as well as car detailing services.
3M Car Care excels in customer support services. The staff is enthusiastic about providing the best services to the customers. To take the customer care services a step further, the company avails its customers with the comfort of the lounge wherein, services like free WiFi, books television are provided.
Well Knit Network
3M Car Care has marked its presence in all the major cities across India, including some Tier 2 cities like Bhopal and Aurangabad.
According to market research conducted by the 3M Car Care and AC Nielsen in recent times, 55 per cent of all car owners in metropolitan cities are very well aware of 3M car care services. Ninad Gadgil, GM, automotive aftermarkets division, 3M India, said, that more than 10,000 cars are serviced per month at the 3M Car Care outlets across the country. And almost 25 per cent of the business made at the outlets is from the revisiting customers. It surely indicates that 3M Car Care is quite a saleable brand.
The company provides technical as well as soft skill training to the staff members to ensure top-notch car care services are provided to its customers.
Runs Marketing Programs
The on-field marketing managers of the company provide help to the franchise owners to run successful marketing campaigns to drive traffic to the franchise store and enhance sales.
Highest Return on Investments
The 3M Car Care franchise businesses offer a quite high return on investment that ranges from, 25 to 40 per cent.
The Company provides territorial rights to its franchisee partners which is very rarely offered by the companies.
3M Car Care Franchise Requirements
The requirements to start a 3M Car Care Franchise business in your city are as follows –
The area requirement to start a 3M Car Care franchise business is around 1200-2500 sq. ft. Additionally, the proposed space should have ample area for parking.
Skills or Experience
3M Car Care is looking for a franchisee business aspirant who is enthusiastic about the car care service industry and is ready to have hands-on involvement in the business. Moreover, an individual having experience in B2C business and customer relationship management will always be preferred.
Regions of Operation
As of now, the company has a network of more than 60 franchise stores across 18 cities across India, including tier 2 cities of the country. The 3M Car Care intends to extend its reach further by increasing the number of franchisees to 75 in all.
The 3M Car Care provides all the support to its franchise owners, which includes,
- Guidance from the head office regarding setting up of franchise.
- Field assistance to successfully run the marketing campaigns.
- IT and other technical support to ensure seamless functioning of the franchise.
- Expert training to the staff to ensure high-quality car care services are provided to the customers.
The manpower requirement for the smooth functioning of the franchise is that of 8 to 12 people.
Investment – How much does a 3M Car Care Franchise cost in India?
To start the 3M Car Care franchise an investment of about INR 50 lacs to INR 1 crore is expected, which includes the cost of equipment, furniture, fixtures, and of course acquiring the space.
Brand fee – INR 5,00,000
Royalty– 10 % of the sales made
The company makes a standard franchise agreement with the franchise owner. The term of the agreement is that of 5 years which is renewable at the end of the term.
3m Car Care Franchise ROI and Profitability
It is expected that the return on investment is approximately 40% in the tier 1 cities and is almost 30 % in the tier 2 cities.
Moreover, the time required to break-even is more or less 2.5 years. However, it depends on the location of the franchise as well as the marketing strategies applied from time to time.
How to Apply for a 3M Car Care Franchise?
Now that you very well know, all the requirements to start a 3M Car Care franchise business in your city, it’s time to apply for the same.
To apply for the 3M Car Care franchise, you must fill in the application form available on the company’s official website. If you are selected, the company officials will get in touch with you to discuss further details regarding starting a 3M Car care franchisee.
If you are a franchise business aspirant with a capital of approximately one crore and is enthusiastic about the car care services sector, you must give it a go right away.
We hope this article answers all your queries related to the 3M Car Care franchise business, however, if you have any further queries, feel free to leave a comment down below, and we will get back to you soon.