The restaurant business is one of the most profitable businesses in India. Even though there are various challenges in running and maintaining a restaurant business, it is still a successful business for entrepreneurs.
Restaurants are around everywhere, and hence to attract the attention of customers, every business is trying new tactics every day. One such experiment is Barbeque nation, and in this article, we’ll provide every information you need to know about how to open a barbeque nation franchise in India.
The Story of Barbeque Nation
Barbeque nation introduced the concept of a live grill in India in the year 2006. Customers visiting Barbeque nation witnessed grills found under the table. It allowed people to grill their own barbeque and it soon became a huge hit.
Now the brand has cemented its place in the customized dining sector and has started expanding its operations around the country. Started as a single restaurant in Mumbai, now Barbeque nation has spread its wings across the nation and has more than 140 outlets.
What is the USP of Barbeque Nation?
One of the main Unique Selling Proposition (USP) of barbeque nation is the concept of customized dining and DIY (Do it Yourself) cuisines. It was an extremely different and unique experience for foodies in the country.
Grilling mouth-watering kebabs right in front of your table was something unheard of in India and that is the reason that Barbeque Nation became quite popular in no time. Even though the dining experience was awesome, still customers need to pay handsomely, but people were ready to spend extra to get that new dining experience.
Benefits of Running a Franchise of Barbeque Nation
Being the owner of a popular franchise is not only proud, but it promises a lot of money too. Let’s look at the various benefits of owning a barbeque nation franchise –
A Popular Brand
Barbeque Nation is one of the most successful and popular dining business in India. It has not closed down the shutters for even a single franchise during its 14 to 15 years of business in the country. Hence, it proves that every franchise has been profitable and successful all the way.
Live Grills & Counters
One of the main reasons that people visit Barbeque Nation is to experience live dining and to grill their own starter dishes right in front of their table.
The World on a Grill
The tagline of Barbeque Nation is “World on a Grill” and it certainly lives up to it. The live grills and counters add to novelty value and experience to the restaurant and that is what makes people visit Barbeque Nation.
Advertising & Brand Promotion
Since Barbeque Nation is already a well-known name in the country, you don’t need to spend anything on promoting the brand or advertising. Barbeque nation already spends a lot through media and social media channels.
Highest ROI (Return on Investment)
With a Barbeque Nation franchise, you can be guaranteed to make great returns on your investment in a quick time.
Requirements for Starting a Barbeque Nation Franchise in India
Please read the requirements specified below to start a Barbeque Nation franchise in your city:
Area & Location
To open a Barbeque Nation, you need a minimum of 4000 to 5000 sq. ft of space in a highly commercial location. Even though the ground floor is normally preferred, a first-floor space with roof-top cuisine is also well suited for the restaurant.
Experience & Skills
If you have prior experience in the food and dining industry, then it would be a huge plus. But still, if you have the investment, great location, and passion to run the franchise, you are always welcome.
Training
If you are new to the food industry, then you need to sharpen your skills and knowledge to run this business. The food and dining sector is highly competitive and hence, you will always be required to stay ahead of your competitors.
A team from Barbeque Nation will provide the needed training to understand the basic functioning of the restaurant. Apart from training, recruiting experienced and skilled chefs and storekeepers will play a huge role in the success of the franchise.
Investment – How Much Does a Barbeque Nation Franchise Cost in India?
Owning a Barbeque Nation franchise is not a small task as you may need at least a minimum of 1 to 2 crores INR. Even though the amount seems to be in the higher end, considering everything right from the interior, kitchen equipment and accessories, computers, refrigerators, air conditioners, etc. will make up for most of your investment.
To open a franchise, you also will be required to pay INR 25 lakhs as a franchise fee to Barbeque Nation, along with an 8% royalty fee.
How to Apply for a Barbeque Nation Franchise?
To start applying for your own Barbeque Nation franchise, you can reach them through their official Contact Page or you can also call them or email them for any franchise-related queries:
Phone No – 080 61756070
Email – partner@barbequenation.com
Final Words
With more than 14 years of experience in the food and dining industry, Barbeque Nation has reserved a place for itself with its tagline “The World on a Grill.” It is one of the most favourite places and one of the most-voted places in the country by foodies.
Having gained a lot of presence across the country with more than 140 outlets, Barbeque Nation is still trying to open outlets in Tier II and Tier III cities throughout the nation. Hence, it is an excellent opportunity for people looking to start a successful business of their own. One of the major selling points of having a Barbeque Nation franchise is that you already start with a 50% success rate even before opening the franchise. Every entrepreneur will always like to be associated with a reputed brand in one way or the other.
If you still have any queries, please post it in the feedback section below, and we will be happy to provide all the answers at the earliest. Happy Dining!!!