Bisleri is a household name, especially in India. Whenever one goes to a shop or a supermarket in India for buying bottled water, one usually asks for ‘Bisleri’. This is because of the fact that Bisleri has become synonymous with Bottled drinking water across India and hence is a household name.
Bisleri, an Indian bottled water company, is a business leader in the sector and symbolizes purity. It has 122 plants, out of which 13 are company-owned, and almost 4500 distributors across the country, along with more than 5000 trucks.
The company is aiming to spread its reach even further into the nooks and corners of the country. And is thus an offering distributorship opportunity to the business aspirants across the nation. If you are planning to start a Bisleri Distributorship Business, it will surely be a successful one.
This article will cover all the information you must know to start the Bisleri Dealership business in your city. So continue reading till the very end.
History of The Brand – Bisleri
Bisleri is originally an Italian company that was founded by Felice Bisleri. He was the one who brought the concept of bottled water to India. In the year 1965, Bisleri was introduced in India as two glass bottles named Bubbly and Still.
In the year 1969, Parle bought Bisleri from Felice Bisleri and launched packaging water into the glass bottle and named it ‘Bisleri’.
Later, in the year 1991, the company launched ‘Bisleri 20 litre’, an economy pack, which made it convenient to use in homes and offices.
Eventually, the company launched Bisleri in several package sizes, ranging from 300 ml ‘Rockstar’ to 1.2 Litre ‘Bada Bisleri’.
In the year 2006, the company changed its packaging design to green to differentiate itself from other packaged water brands and also to associate itself with nature.
In the year 2017, the company launched itself with labels in regional languages so that the customers across the country feel comfortable connecting themselves to the brand.
And in 2020, the company launched its ‘Doorstep Delivery Service’, which makes it convenient for the customers to consume safe and high-quality water.
Bisleri USP
The following are various aspects of the Bisleri, which makes it so successful.
10-Step Purification Procedure
Bisleri is committed to providing its customer’s safe drinking water, and hence every bottle of Bisleri goes through 10 step water purification steps and then 114 rigorous quality tests.
Wide Array of Products
Bisleri produces several products other than mineral water which includes Spyci, Limonata, Spyci, Pina Colada, and Fonzo.
Well Trusted
The company is trusted by consumers across the country and also the neighbouring countries, especially by the people who are health conscious.
Regional Labels
Bisleri was the first company in its category that launched regional language labels. India is a multilingual country hence, although Hindi and English is the common language of communication, people prefer communicating in the regional languages. Having labelled in the regional languages makes it easier to connect with.
Along with the mission to provide safe to drink bottled water to its customers, Bisleri is making a conscious effort to keep the environment safe. For doing so, the company has undertaken several initiatives like Plastic recycling, Ozone treatments, and Rainwater harvesting.
Convenient Packing
Being available in several packaging sizes, ranging from 20 litres, 5 litres, 1.5 litre, 500 ml, and 300 ml, make it convenient to consume Bisleri bottled water. In addition to that, spill-proof pouring design and sturdy handle add to the convenience even further.
Doorstep Delivery
As mentioned earlier, Bisleri launched its delivery service named ‘Bisleri@Doorstep’ in 2020, utilizing which; customers can place an online order and receive the delivery at the doorsteps.
Why Should You Take a Distributorship of Bisleri?
Discussed below are some of the reasons why you should start a Bisleri dealership in your city,
Brand Name
Bisleri International Private Limited is a company of international standards that employs state of the art technology to ensure the highest quality bottled mineral water is provided to its customers. Hence, it is the most trusted brand in the category. Associating with Bisleri as its distributorship partner is a great business idea in itself.
Supports Distributorship Partners
Having a network of 4500 distributors across the country, Bisleri ensures that all the troubleshooting support is provided to them whenever required.
High-Profit Margin
Although the profit margin offered by the company to its distributorship partners differ from product to product, it is surely higher than the one offered by the other players in the sector.
Bisleri Dealership Requirements
The requirements to start a Bisleri Dealership business in your city are as follows,
Space Requirement
The space required to start the Bisleri dealership business totally depends on your business’s size and how much you intend to invest in the same.
To start the Bisleri distributorship business, you require office space, godown space, some additional space for parking of the vehicles, and loading and unloading of the stock.
In general, the space required is as follows,
Office Space: – 150 Sq. Ft. – 200 Sq. Ft.
Godown Space: – 1500 2000 Sq. Ft.
Additional Space: – 200 Sq. Ft. – 400 Sq. Ft.
Investment – How Much Does a Bisleri Dealership Cost in India?
The distributorship business aspirants are required to pay the company a Distributorship fee, which varies in accordance with the region you are intending to start the business. However, it is around 2 to 5 lakh rupees.
In addition to that, one has to incur the cost of either purchasing or renting the premises, buying the vehicles required for distribution, stocking the Bisleri products, and acquiring the staff and their payments.
Employees
The bigger the size of the region of your distribution, the larger the number of employees required for the smooth functioning of the Bisleri distributorship business.
Training
Although no specific training is required to be given to the staff members, in general, they should have good communication, marketing, and managing skills.
Profit Margin
The profit margin given by Bisleri to its distributors varies with every product. Hence the profit margin cannot be generalized. However, it should be noted that it is higher than that given by other companies in the sector.
How to Apply for Bisleri Dealership?
To become a Bisleri distributor and a part of the Bisleri family, you can send a business proposal to Bisleri by filling in the contact form provided on the company’s official website.
Final Words
We hope that this article helps you become a successful Bisleri Distributorship business owner; however, if you have any further queries, feel free to leave a comment down below, and we will get back to you soon.