India is one of the world leaders not in the consumption of tea but also in export and production. India accounts for 31% of global tea production and is only ranked second behind China. It is estimated that Indians consume around 1 billion kgs of tea every year and tea consumption only accounts for around 40% of the total beverage sales in the country. Indians are always fascinated with a hot cup of tea, as it is believed to trigger some cooling sensation in your bodies.
If you are interested in opening a Chai Point franchise in your place, then please continue reading the article until the end. We’ll be giving you all the details you need to set up your own Chai Point Franchise right from its benefits, requirements, and the USP of Chai Point, etc.
About Chai Point
Mr Amuleek Singh Bijral, an MBA graduate from Harvard University, launched Chai Point in 2010 in Bangalore. Since 2010, the brand has grown leaps and bounds. Now Chai Point is present in more than 100 locations across eight different cities across the country. Apart from Chai outlets, Chai Point also introduced “Chai on Call” to deliver refreshing, hot tea to your doorsteps. Hot tea is delivered in high-quality flasks that can retain heat for up to 45 to 60 minutes.
Headquartered in Bengaluru, Chai Point employs more than 1200 employees across the country. Chai Point also has started selling tea bags and other products through Amazon. Chai Point serves more than 3 to 3.5 lakh customers every day through their Chai outlets, Chai on Call, and BoxC Chai kiosks.
Why Chai Point is So Popular?
There is no one single reason that makes Chai Point quite popular amongst tea lovers in India. Some of them are listed below:
- Chai Point sources high-quality, organic tea leaves from some of the finest tea estates around the country.
- One of the main mottos of Chai Point is to deliver the best brew with every glass being served.
- The company also provides its customers with its own pack of snacks, including cake rusks, masala peanuts, Chai biscuits, Mathri, etc.
- No artificial colours, preservatives, and flavours used
- Consistent pricing
- Chai on Call delivers hot and refreshing tea at your doorsteps in 30 minutes.
Key Benefits of Running a Chai Point Outlet
Starting a Chai Point outlet in your city provides you with various benefits, including:
Established Brand
Chai Point is already a popular brand, and you don’t need to spend any money or effort in making the brand popular. The moment you set up a shop, you can see people coming to your outlet.
Not Just Chai
Besides hot chai being offered in every Chai Point outlet, customers can also feast on various goodies like Iced chai, milkshakes, chai biscuits, Quinoa puff, etc.
Higher ROI
Since Chai Point is a well-established and hugely popular tea outlet in the country, it offers an excellent return on investments. Franchise owners can easily get their entire investments in less than 1 to 1.5 years.
Training
Chai Point emphasizes a lot of high-quality customer service. Hence, all franchise owners and staff are provided with frequent training to make them understand about serving a cup of tea with a smile on your face.
Requirements for Running a Franchise of Chai point in India
If you are looking to open a Chai Point outlet, you need to understand the requirements first.
Area and Location
To open a franchise of Chai Point, you need to have a minimum space of around 600 to 800 sq. ft. located at a prime location. It is estimated that the average footfall in any Chai Point outlet is around 150 per day. If you have your outlet located in a shopping mall or a crowded street, then you have higher chances of getting more footfalls.
Experience and Skills
If you already have some experience running a business or managing 3 to 4 staff, you have higher chances of getting the franchise. The Chai point team will look forward to people with experience handling their franchisees to generate more income.
Staff Required
To successfully run a Chai Point store franchise, you need to have a minimum of 4 to 5 employees. One needs to look after billing, 2 people in the kitchen and 2 people to look after the customer’s needs.
Investment – How Much Does a Chai Point Franchise Cost in India?
Franchise owners need to invest a minimum of 40 to 50 lakh rupees in starting a Chai Point franchise. This cost includes everything from setting up the outlet, franchise fee, furniture, and other expenses etc.
How to Apply for a Chai Point Franchise?
If you are looking to open a Chai Point franchise in your city, you can contact them through the helpline number or send your queries through their site contact page or directly visiting their head office.
Chai Point Franchise Contact Details
Head Office Address
Mountain Trail Foods Pvt Ltd,
Umiya Emporium,
#102, 2nd Floor, Hosur Main Road,
Kaveri Layout,
Adugodi, Bangalore – 560 029.
Chai Point franchise Contact Number
Phone: 8880141000
Final Words
Tea is one of the most popular drinks in India, as it is estimated that an average adult in India consumes at least two cups of tea every day. India is also one of the leading producers of tea in the world. Hence, tea is always a profitable business in India. If you are willing to become an entrepreneur and start a business of your own, then this is the right time.
Chai Point is one of the popular brands in the country and offers an excellent return on investments as well. Chai Point offers quality tea products, but they also provide chai on call, refreshing snack products of their own, and corporate tea products. Chai Point uses a centralized cloud software called SHARK to keep track of all the business, and franchise members will also be provided secured login to keep track of their business details, including daily sales, inventory, payroll and expenses etc.
If you think you have the passion and confidence, then why not try your luck with this franchise business. All you need is the investment amount and some entrepreneurial skills to become a franchise owner of Chai Point. If you have any more queries, please post them in the comments section below, and we’ll try to clear all your questions as soon as possible.