How to Get a FirstCry Franchise in My City?

Firstcry Store in Ahmedabad, Bopal

The fashion apparel market is the second-largest sector in India after the food and grocery market. It is mainly made possible due to the entry of various international brands into the country. These brands not only introduced products that catered to the needs of customers, but they mainly focussed on attracting the younger generation in the country.

FirstCry is an Indian retail brand popular for its kid’s apparel. If you are interested in opening a FirstCry franchise, then please read the article till the very end. We’ll be providing you with all the information needed, like how to get a franchise of Firstcry, why their franchise is beneficial, the products offered, how to apply, etc.

History of FirstCry – A Online Shopping Store for Kids & Baby Products

Supam Maheshwari founded FirstCry in Pune, Maharashtra, in the year 2010. It started as a small store delivering only 400-500 products a day. Later FirstCry opened its fully automated fulfilment centre with an area close to 80,000 sq. Ft in 2012, and soon it became a leading brand in the retail sector.

They reached 1 million customers in 2013 and signed up with the legendary actor Amitabh Bachchan as the brand ambassador. After that, the company acquired BabyOye, and a Mahindra owned retail brand in 2016. FirstCry got close to $400 million as funding from SoftBank for expanding its operations in the country.

FirstCry offers its customers with a wide range of products in various categories including:

  • Boy Fashion
  • Girl Fashion
  • Footwear
  • Toys
  • Bath & Skin
  • Nursery
  • Gifts
  • Books & CDs
  • School Supplies etc.

FirstCry comes with more than 2 lakh products from 5800 brands for customers to choose from. The latest statistics reveal that the company has more than 7.5 lakh registered users. One of the primary reasons that made FirstCry a popular destination for kid’s apparel is that it offers free shipping for orders above INR 699.

Another marketing strategy that made FirstCry popular among parents is its “Hospital gift box program.” They have partnered with more than 7800 hospitals across the country and has given out close to 60,000 gift boxes to new mothers through this program. The “Shop n loyalty cash program” allows users to purchase a product and earn loyalty points in their account. These points can be redeemed later.

Key Benefits of Running a Franchise of FirstCry

Opening a FirstCry franchise can come with a lot of benefits, including:

  • FirstCry is a famous brand, and hence franchise owners won’t need to spend any money on advertising and marketing the brand.
  • The Company will provide all the products with reasonable margins.
  • Their team will also provide assistance in setting up the store to ensure it matches to guidelines prescribed by FirstCry.
  • If you need any help in scouting the best location for the store, you can seek assistance from the company.

Requirements for Starting a FirstCry Franchise in India

People looking to taking a FirstCry franchise store need to ensure that they have fulfilled all these requirements before applying for these baby store franchise:

Area Requirement

To open a franchise, you need to have a minimum of 1000 to 2000 sq. ft. FirstCry stipulates that the store needs to be located in a prime location viable for a profitable business. The store can be either owned or rented.

Experience and Skills

People willing to start a franchise need to possess the required entrepreneurship skills to run a store related to a famous brand in the country. The staff in the store also need to be courteous and treat customers with a smile.


FirstCry provides on-site training to both the franchise owner and the staff to get a basic understanding of Firstcry and its guidelines.

Number of Employees

You need to have a minimum of 6 to 8 employees to start with.

Investment – How Much Does a FirstCry Franchise Cost in India?

Franchise owners need to invest a minimum of 35 to 50 lakh rupees and above to join them as a franchise partner.

How to Apply for a FirstCry Franchise?

To open a Franchise of FirstCry, you can contact them using:

Through Website:

You can contact them by filling out an application form that is available online at FirstCry Franchise Page.

There you need to specify your name, address, preferred state, available capital, along with a small description of yourself. The FirstCry team will validate the application and, if found feasible, they will call you for the next round of negotiations.

Through Phone:

FirstCry Franchise Contact Number:

  • Ph No: +91 9545021919
  • Customer Care No:  +91-20-67297800 or +91-20-46608100

Through Email:

Email for Franchise Queries:

Final Words

FirstCry is one of the favourite shopping platforms in Asia for baby and kid’s products. With more than 2,00,000 products from 6000 popular brands, they have more than 400 stores across the country. FirstCry also hosts one of the largest communities for parents to share their memories, read parenting articles, and even track their baby’s growth and discuss with other parents in the forum.

So, if you are interested in opening a business of your own, then starting a FirstCry franchise might prove to be a profitable one. If you have the passion and belief, then no one can stop you from becoming successful.

If you still have any questions, please post them in the feedback section, and we’ll try to clear all your queries as soon as possible.