How to Get Grofers Franchise in Your City?

Image of grofers store outlet

The online grocery market is still at its nascent stage as only 0.15%of Indians make online grocery purchases. It is due to a large number of options available for offline grocery shopping. The scenario is changing slowly as Indians find it convenient and reliable to buy groceries online, especially in metropolitan cities.

However, it is anticipated to grow rapidly at a rate of 60% by the year 2023. Thereby, starting a Grofers franchise is the best franchise business option that you have. Grofers is India’s biggest low price online grocery supermarket.

History of The Brand Grofers

Grofers, India’s leading online grocery supermarket, was launched in 2013 by IIT alumni Mr Saurabh Kumar and Mr Albinder Dhindsa. It is headquartered in Gurugram and has more than 6500 stores across the country.

The company provides more than three crores of branded and in-house products every month to its customers through its online platform and the offline Grofers supermarket franchise stores.

Grofers Franchise Business Model

Grofers, the leading online supermarket of India, offers the following franchise business opportunity to the franchise business aspirants,

Online (Order Near Grofers Location)

Grofers enables its customers to do online grocery shopping through its app and its website. The customers can place an order through an online mode to the nearby Grofers location.

Offline Selling of Goods

The Grofers provides its customer’s opportunity to sell its products through an offline mode at its franchise outlet.

Grofers USP

Super Saving Deals

Grofers offers various deals on its products, both branded and its in-house brands, thereby enabling its customers to save a fair amount of their hard-earned money.

Online Mobile Application

The Grofers app is an online shopping mobile application that makes it convenient for its customers to place their orders at the nearby Grofers franchise outlet.

Quick Delivery Assured

The company assures its customers quick delivery of online grocery shopping orders placed. It has a within 24 hours assured delivery policy in place.

User-Friendly Website

The Grofers online website is an excellent platform to check Grofers deals and to place grocery orders. It is entirely user friendly in nature.

Wide Range of Products

Grofers offers its customers a wide range of products ranging from highly branded products to house brands. Hence there is something from each one of its customers.

Why Should You Take Grofers Store Franchise?

Discussed below are various reasons why you should open a Franchise of Grofers in your city,


Yes, there are several traditional grocery stores around but being a franchise owner of Grofers, one of the leading online grocery supermarkets, will surely give you a cutting edge over your counterparts.

Supports Setting Up

Grofers provides all the support to its franchise partners in setting up the franchise, such as guidance in renovating the space and giving billing software.

Ongoing Training Provided

Grofers provides ongoing training to the franchise owners and staff members working in its franchise outlets.

Marketing Support

Grofers provides its franchise outlets store-specific marketing support for the first month after its launch. It also offers periodic marketing analytics inputs to improve the sales made at the franchise outlets.

Requirements for Starting a Franchise of Grofers in India

Space Requirement

The space required to opening a Grofers franchise outlet is 1000 to 2000 sq. ft. The proposed space should be located in open development. In addition to that, it should have ample space for parking the vehicles. It makes it convenient for customers to visit the Grofers store franchise outlet to do grocery shopping.


Grofers provides extensive training to its franchise owners along with the staff members. It also provides an operating manual to the franchise stores, enabling the franchise owners to run the franchise successfully.

Investment – How Much Does a Grofers Franchise Cost in India?

The investment required to start the Grofers franchise is INR 15 to 20 lakhs, including setting up charges and recurring working capital.

Refundable security deposit – INR 3 lakhs

Franchise fee – INR 5 lakhs

Royalty fees: – 3% of the monthly sales made

Franchise Agreement

To get a franchise of Grofers in your city standard franchise agreement is made that has a term period of 2 years. However, it can be renewed without any hassle.

How to Apply for Grofers Franchise?

To apply for starting the Grofers franchise, you must fill in the form mentioned on the official website of Grofers.

Final Words

Grofers, India’s largest low price online grocery supermarket, is expanding its presence offline. This brings you a golden opportunity to be a proud Grofers Market franchise owner. We hope that this article will help you to start the Grofers franchise in your city.