We all love Ice cream, don’t we? Ice cream is something that is liked by little ones and the elderly alike. No doubt, it is one of the most favourite desserts in the whole world. The ice cream industry in India generated more than 2 billion dollars in revenue by the year 2018, and the revenue generation is expected to reach almost 4 billion dollars by the year 2022.
And the significant contribution to this revenue generation is that of renowned company Kwality Walls. Therefore, starting a Kwality Walls franchise is one of the best business decisions you have taken.
History of the Brand Kwality Walls
Founded in the year 1956, Kwality, was the first company in India that imported various machinery that was required for mass production of ice cream. Later in the year 1995, Kwality signed made agreement with Lever, the arm of Hindustan Unilever, to expand further in the frozen dessert market. Additionally, Unilever also took over Wall’s from Britain and together formed a brand ‘Kwality’.
In the year 2013, Kwality Wall’s extended its reach further and marked its presence in the markets of Brunei, Bhutan, Nepal, and Bangladesh.
Kwality Wall’s USP
Kwality Wall’s is undoubtedly, the most renowned frozen dessert company in India. Various aspects of the brand that makes it the most trusted ice cream companies in India are as follows –
Subsidiary of a Well Established Company
Kwality Wall’s is the subsidiary of Hindustan Unilever, the largest company in the FMCG sector in India, which keeps it a step ahead of other similar brands.
Good Product Marketing Strategy
The marketing and distribution strategy of Kwality Wall’s products is really good. It makes various products offered by the brand readily available to the consumers, thus increasing the overall profitability of the franchise business.
Diversified Product Range
The company strives to gain customer’s satisfaction and therefore emphasizes offering a diversified range of products. The product portfolio offered by Kwality Wall’s, includes Paddle Pop, Magnum, Cornetto, etc. Other than that, the company introduces new flavours, combinations, and assortments now and then.
Assurance of Highest Quality
Hindustan Unilever has hugely invested in Kwality Wall’s to ensure that the products offered by the brand are of the highest quality possible.
Why Should You Start a Franchise of Kwality Walls?
Mentioned down below are several reasons why you should open a Kwality Wall’s franchise in your city,
Well Known Amongst Consumers
The first and foremost advantage of being a Kwality Wall’s franchise owner is that the brand is well known amongst the customers, which, in a way, adds to the reputation of your franchise business.
Eco Friendly Refrigeration
In addition to providing the highest quality products to its customers, the brand goes a step further and ensures that its process eco-friendly. There are almost 84,000 environmentally friendly freezer cabinets that use HC refrigerants, thus reducing greenhouse emissions to a large extent.
Quick Return on Investment
It is estimated that the Kwality Wall’s franchise business offers a 200% return on investment, and thus it has a short payback period of only 1 to 2 years.
Ensures Customer Satisfaction
The company has quite a broad product portfolio; hence Kwality Wall’s ice cream parlour has something to offer for each and every one of its customers. Therefore, there is the assurance of customer satisfaction, which is crucial for customer retention in the franchise business.
Provides Support
The franchise owner is provided with all the support from the company, as far as the development and design of the Kwality Walls franchise is considered. Going further, the company also assists in the promotion and marketing of the franchise.
Offers Exclusive Territorial Rights
The best part of owning a Kwality franchise is that the company provides exclusive territorial rights to the franchise owner that no other similar brand offers.
Easy Renewal of Agreement
In addition to all that, the Kwality Walls franchise agreement can be renewed very easily, every three years.
Kwality Walls Parlours Franchise
If you are interested in starting Kwality Wall’s franchise business, then you must know the following,
Kwality Wall’s has two parlours concepts, to be specific, Swirl’s and Kwality Wall’s parlours, detailed information about which is as follows,
Swirl’s
Swirl’s parlours are based on the European concept that was launched in the year 1994. There are more than 500 swirl parlours worldwide, and the concept was introduced to the Indian market in 2004.
These parlours are based on the idea of letting the consumer create his or her ice cream so that it fully satisfies the customer’s taste and choice. There are almost 60 Swirl’s parlours in India, which are accurately located in the malls, shopping centres, and high-end areas.
Kwality Wall’s Parlours
To be specific, Kwality Wall’s parlours offer its customers an extensive range of products, including various flavours of frozen desserts and sundaes. There are more than 300 Kwality Wall’s parlours in India, which are mainly located in the residential colonies, local supermarkets, high traffic malls, etc.
Furthermore, you can start the Kwality Walls Ice Cream Franchise based on either of these concepts as,
- Kiosk
- Exclusive Outlet
Requirements for Starting a Kwality Walls Franchise
The requirements to start Kwality Wall’s franchise differ depending on the type of franchise you intend to own. The same is discussed further in this article,
Area Requirement
Kwality Walls Ice Cream Parlour – Kiosk
Minimum area required for a Kwality Wall’s ice cream parlour of Kiosk is at-least 8 by 6 Square Feet.
Kwality Walls Ice Cream Parlour – Exclusive Outlet
The area required for a Kwality Wall’s ice cream parlour of exclusive outlet is at least 150 Square feet with 10 Square feet frontage.
Swirls Ice Cream Parlours – Kiosk
The area required for a Swirl’s ice cream parlour of kiosk is at-least 8 by 8 Square feet.
The area required for a Swirl’s ice cream parlour of exclusive outlet is at least 100 Square feet with 12 Square feet frontage.
Training
The company provides training for a specific period concerning the smooth functioning of the franchise business. Furthermore, expert guidance is provided for the designing and development of the Outlet. In addition to all this, the company also supports the franchise owner in marketing and promoting the franchise. The best part of it all is that the company also provides operational manual and updated IT systems to the franchise, thus ensuring its proper functioning.
Investment – How Much Does a Kwality Walls Franchise Cost in India?
Kwality Wall’s Ice Cream Parlour Costing
- Kiosk – Min INR 2 to 2.5 Lakhs approx.
- Exclusive Outlet – Min INR 2.5- 3.5 lakhs approx.
Swirls Ice Cream Parlour Costing
- Kiosk – Min INR 6 Lakhs approx.
- Exclusive Outlet – Min INR 6.5 -7 Lakhs approx.
Employees
For the smooth functioning of the franchise, you will need to recruit 3 to 4 employees depending on the consumer flow to your franchise. In addition to that, you will require to recruit one cashier.
Agreement
The franchise agreement is three years; however, it can be easily renewed when the term gets over.
How to Apply for a Kwality Walls Franchise?
Currently, there is no online application process available with Kwality Walls. To apply for a franchise of Kwality Wall’s, you can approach the head office straight away or contact them through Kwality Walls Franchise Enquiry Page to get more details.
Corporate Office Address
Hindustan Unilever Limited, Unilever House, B. D. Sawant Marg, Chakala, Andheri (E), PO Box No 1470, Mumbai – 400 099.
Kwality Walls Franchise Contact Number
1800-102-2221
Final Words
Kwality Walls is a reputed subsidiary of the well-known company Hindustan Unilever. And by starting the Kwality Walls Ice Cream Franchise, you not only get to step into the frozen dessert business, which is ever-expanding but also get an opportunity to work as the business partner of one of the biggest FMCG companies in India. And you should not miss out on this franchise business opportunity for sure.
We hope that this article proves to be very helpful to you on your journey as a Kwality Walls Franchise owner; however, if you have any further queries, feel free to leave a comment down below, and we will answer your queries as soon as possible.