How to Open a Miniso Franchise in India?

Miniso store in Gurugram, Haryana

The eCommerce market in India is one of the largest markets and a huge contributor to the economy. According to a report published in the Economic Times, the eCommerce sector is expected to cross 84 billion USD by 2021. To tap into this vast market, Japanese based designer brand, Miniso have opened their retail chain in India.

Miniso is renowned for its high-quality and curated products available at affordable prices. If you are looking to start your own business, then please read this article until the very end. We’ll be giving you all the information you need about how to get a Miniso Franchise, what are the benefits, how to apply etc.

History of the Brand Miniso

Miniso is a Japanese brand co-founded by Mr Miyake Junya and Mr Ye Guofu in Tokyo, Japan. The basic philosophy behind brand Miniso is “Simplicity, Nature, and good quality.” Miniso became quite popular with customers in Japan for its intelligent consumer products.

Another major highlighted that added to its brand’s popularity is the introduction of the policy of updating its product list every seven days. Launched in 2013 and owned by the Miniso Industries Co. Ltd, Miniso started opening its stores in India by August 2017. At present, Miniso is operational in more than 60 countries, with more than 2600 stores across the world.

What is the USP of Miniso?

Miniso attracted the attention of consumers across the world through its lifestyle and fashion items. One of the main USP of Miniso is that you cannot purchase Miniso products online as they strongly believe in a brick and mortar business model. The founders believed that to gain customers’ trust, you need to treat them personally, which is impossible through online sales.

Miniso comes with a diverse collection of products ranging from:

  • Fashion
  • Lifestyle
  • Bags and accessories
  • Electronics
  • Health and Beauty
  • Gifts and stationery
  • Toys
  • Apparel
  • Seasonal products
  • Household products

Another major highlight that makes Miniso one of the leading lifestyle brands in India is that all their products are economically priced and cheap. The founders of Miniso started the company to provide quality and intelligent products at affordable prices. Hence, you can find most of the products found at Miniso cannot be found elsewhere and are very innovative and creative and yet affordable.

Why Should You Take a Miniso Franchise in Your City?

Miniso is a famous brand and is currently looking to expand its outlets to Tier two and three cities. Since the brand is already well-known among the people in the age group of 28-40, you can see many footfalls for digital and electronics, perfumes, and other lifestyle products.

And you don’t need to spend money on making the brand popular among the consumers as Miniso has already invested heavily to make the brand famous across the country. Miniso plans to set up more warehouses and aggregate its local contacts with dealers to produce goods at affordable prices. This will not only increase the sales for Miniso but will also help the owners of the franchise make huge profits as well.

Requirements for Starting a Franchise of Miniso in India

If you are looking to opening a Miniso franchise, then please read carefully the requirements that need to be fulfilled:

Area Requirement

To starting a Miniso franchise, you need to have a minimum area measuring around 900 to 1100 square feet in a prime commercial area or inside a shopping mall.

Experience & Skills

To get a Miniso franchise, the owner needs to have some experience running a successful business and possess leadership skills to run the store successfully. The staff need to have some basic knowledge about computers for billing and knowledge about welcoming customers and handling them courteously.


Miniso will supply every franchisee with a detailed instructional manual that provides every information you need to know about the rules and regulations to run a franchise, product information, pricing structure, etc.

A team from Miniso also provides infield training for staff at the beginning to make them get acquainted with the products and how to handle customers etc. 

Investment – How Much Does a Miniso Franchise Cost in India?

The total cost required to open the franchise may vary between 70 to 90 lakh rupees, including the franchise fee, royalty fee, working capital, and cost to set up the store.

How to Apply for a Miniso Franchise?

To get a franchise of Miniso, you can directly email them or call them to inquire more about how to take a Miniso franchise in India.

Miniso India Franchise Contact Details

Official Franchise Enquiry Page

Email –

Phone number: +91 8586968006

Final Thoughts

Miniso is a one-stop-shop for lifestyle and fashion items and one of the leading retail stores in India. The main aim of Miniso is to provide customers with creative and innovative products at affordable prices.

There is huge competition to obtain the franchise of Miniso in India. If you need to make a successful bid for a franchise, then the store’s location is highly important. Since Miniso products are only available in retail stores, it is essential to have the store located in a prime commercial area.

If you are looking to start a business of your own, then this is the perfect time to start your own Miniso Store. I hope we’ve given you the information you need to get a Miniso Franchise. If you have any questions or suggestions, then feel free to let us know by commenting below.