Dairy products have always been an inseparable part of Indian cuisine. We somehow or other include it in each meal we consume: breakfast, lunch, or dinner. It can be ice cream in dessert, milk in the chai, or some always-favourite paneer dishes. Hence, in this article, we will let you know how to start the Mother Dairy franchise.
Mother Dairy is one of the best brands serving in the dairy industry of India, and you should step into the franchise business world, by becoming franchise partners of this reputed company.
History of The Brand – Mother Dairy
Mother dairy was commissioned in 1974 and was working as the fully owned subsidiary of the National Dairy Development Board (NDDB). It was initially started as part of ‘Operation Flood,’ a dairy development program; which ensured sufficient production and supply of milk in the country.
In the beginning, the company’s region of functioning was limited to Delhi and the National Capital Region. However, later the company started expanding its reach in other parts of the country.
Mother Dairy is one of the best companies in India’s FMCG sector and is mainly known for dairy products. Other than the dairy products, Mother Dairy Fruit & Vegetable Pvt. Ltd manufactures and sells products like edible oils (Dhara), pickles, fruits, and vegetables (Safal).
As of now, there are 1000 exclusive outlets and 1400 retail outlets of Mother dairy Fruit and vegetable Private Limited and the company continues to expand its reach further.
Mother Dairy USP
Following are some of the aspects that make this second-largest dairy company of India,
Benefits Various Parts of Society
Mother daily sources its milk from the farmers of the village and dairy corporations. In this way, the people living in the city benefit from the goodness of the pure milk and the farmers living in the village’s benefits by getting the equivalent value of the milk produced on their farm.
Quality is Well Certified
The consumers can rest assured of the quality of the products offered by the company, as it is certified by ISO 22000:2005 (FSMS), ISO 9001:2008 (QMS), and ISO 14001:2004 (EMS) by NDDB, National Dairy Development Board.
Although the company was set up to increase the supply of milk in the northern regions of India, especially the capital of the country, it has evolved itself with the passing years.
As time went by, the requirements of the consumers changed, so the company expanded it’s product range to ensure consumer satisfaction.
Satisfies Every Consumer
The company offers a vast range of products that the consumers require on a day-to-day basis. The products provided by Mother Dairy include milk, curd, paneer, cheese, ice creams, to name a few.
The outlets of Mother’s Dairy are located where it is quite easy for the consumers to avail the products daily, for instance, near the residential colony, a shopping complex in the residential area, or a vegetable market.
Why Should You Start a Mother Dairy Franchise in Your City?
Mentioned below are several reasons why starting a Mother’s Dairy franchise is the best business decision you have taken,
Well Known Brand
Mother Dairy is one of the well-known brands of India in the FMCG sector. Being a franchise partner of the company allows you to associate with the well-recognized brand in a way.
Do you know that the investment required to start the Mother Dairy franchise is less than that of other similar brands of a franchise business? It surely gives you a head start in the franchise business.
Quick Return on Investment
Mother Dairy assures you quick return on investment, with a break-even period of just two years, thus making you a successful franchise owner.
Supports Franchise Partners
The company offers support to the franchise partners as far as starting, setting up, promoting, and effectively managing the franchise outlet. In addition to that, it also provides operating manuals and IT systems to ensure that the franchise is functioning up to the standards of the company.
Mother Dairy Business Model
Mother Dairy adapted a business model that contributed hugely to its overall success. Instead of depending on the middlemen, the company directly collaborated with the farmers in the villages or the farmers’ associations for that matter and procured milk from them, thereby benefitting both farmers and the company. Doing so enabled the company to be hugely successful in the FMCG industry.
Requirements for Starting a Franchise of Mother Dairy
The requirements to start Mother Dairy franchise, are discussed in detail down below,
The minimum area required to start a Mother Dairy franchise is of 500 sq. feet. However, you should note that the proposed space should be preferably on the ground floor and in the residential area.
The company expects the franchise business aspirant to be enthusiastic about the franchise business and preferably have some previous experience at hand.
The total number of employees required for the smooth functioning of the franchise business depends on the customer flow to the outlet. However, a minimum one employee should be recruited to carry out the essential operation of the Mother Dairy outlet.
Term of Agreement
The term of the franchise agreement is that of three years, after which the transaction can be easily renewed.
Investment – How Much Does a Mother Dairy Franchise Cost in India?
The total investment required to start the Mother Dairy franchise in your city is almost 5 -10 lakhs, which includes, franchisee fee of INR 50,000.
The franchise owners can expect 30% of ROI and break-even in almost two years; however, it may vary depending on the location of the outlet, city, or the state wherein it is situated.
How to Apply for Mother Dairy Franchise?
To get the Mother Dairy franchise in your city, all you have to do is visit the official website of the company and fill in the application form for the franchise.
If you are selected to be the franchise owner of mother Dairy, the company’s officials will contact you.
Mother’s Dairy is one of the biggest companies of the FMCG sector in India, which provides a wide variety of products that consumers require on a day-to-day basis. Hence, Mother Dairy franchise business is an ever-growing one, and you should definitely take the plunge.